Brand new as in I've never cut the tape on the box. I financed one through Samsung and they sure aren't letting me send it back. Then i received one as a gift from my dad who is a very proud southern gentleman and i cannot tell I'm not using what he bbought me. My girlfriend will be doing the transaction since I'm out of town and she will not meet man buyers. This watch sells for 199 in the store. Absolutely brand new.